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Bot Detection: How to Spot Bots on Your Website, Apps, and APIs

Bots are everywhere. While some bots are useful, like search engine crawlers that index websites,  many more are harmful. If you’re running a website, app, or API, it’s important to detect and block bad bots before they cause harm.

But how do you tell the difference between a legitimate user and a bot? In this post, we’ll break down some simple ways to find out if you might be vulnerable to dangerous bots.

Why Is Bot Detection Important?

Bots can cause a wide range of problems:

  • Data theft: Bots can scrape sensitive data from your site, such as pricing information or personal data.
  • Fake traffic: Bots can create fake traffic, skewing your analytics and increasing hosting or infrastructure costs.
  • Security risks: Bots can launch cyberattacks like DDoS attacks, which overwhelm your site with traffic.

Detecting and stopping these bots is crucial for protecting your users, your data, and your business.

Signs You Might Have a Bad Bot Visitor

Bots often leave clues behind. Here are some of the most common:

  1. Unusually High Traffic Spikes. If you notice sudden, unexplained spikes in traffic, especially from unknown locations or devices, it could be the result of bots. Real human traffic tends to be more predictable.
  2. High Bounce Rates. Bots often land on a page and leave immediately because they aren’t interested in exploring your content. A higher-than-normal bounce rate can be a sign of bots.
  3. Odd User Behavior. Bots don’t interact with a site the way humans do. If you see users clicking links or filling out forms at impossible speeds, it could be bot activity.
  4. Lots of Failed Logins. If you’re seeing a large number of failed login attempts, it could be a bot trying to break into accounts using stolen or guessed credentials (known as credential stuffing). Real users might mistype their password occasionally, but repeated, rapid failures are a red flag.
  5. Strange IP Addresses. Bots often operate from unusual locations. Traffic coming from odd IP addresses, unknown regions, or data centers could be signs of bots.

Ways to Detect Bots 

Now that you know what signs to look for, here are some methods that you could use to spot bots before they become a problem:

  1. CAPTCHAs. CAPTCHAs are the little puzzles or challenges that websites ask you to complete, like selecting all the traffic lights in a series of photos. Since bots can’t solve these puzzles easily, using CAPTCHAs can help keep them out.
  2. Rate Limiting. Bots tend to send lots of requests in a very short amount of time. Rate limiting puts a cap on how many requests a user (or bot) can make in a certain time period, preventing bots from overwhelming your system.
  3. Monitoring User Behavior.  Real users typically click, scroll, and type in patterns that bots can’t easily imitate. Often, you can spot bots based on strange or unnatural actions across your site. 
  4. Device Fingerprinting. Every device leaves a digital “fingerprint” when it interacts with your site, including details such as the device’s browser, operating system, and screen resolution. If multiple users share the same fingerprint or if the fingerprint looks unusual, it could be a bot.
  5. IP Reputation Databases. Many bots operate from known bad IP addresses such as ones from data centers or previous attacks. By using an IP reputation database, you can automatically block requests from these suspicious IPs. 
  6. Behavioral Analytics Advanced bot detection systems use behavioral analytics to spot bots based on their actions over time. For example, if a user account suddenly starts behaving very differently—like making hundreds of requests per minute—it could be a sign that a bot has taken over. 

Steps You Can Take to Protect Your Site from Bots

  • Regularly Monitor Your Traffic. Keep an eye on your traffic patterns, including where visitors are coming from, how they behave, and how they interact with your services. Unusual patterns might signal bot activity.
  • Implement Security Tools. Consider using Web Application Firewalls (WAFs), bot management systems, or security plugins that are specifically designed to detect and block bot traffic.
  • Update Your Defenses. Bots are constantly evolving, so you need to regularly update your detection tools and rules to stay one step ahead of the latest bot techniques.
  • Protect Sensitive Areas. Add extra security to sensitive parts of your site, like login forms or checkout pages. This might include using CAPTCHAs or requiring multi-factor authentication (MFA).

Conclusion

Protecting your site or app from bots doesn’t have to be overly complicated, but it does require staying vigilant and regularly updating your security measures. By using the right tools and paying attention to suspicious activity, you can minimize the risk of harmful bot traffic and ensure your site runs smoothly for real users.